{"id":3005498,"date":"2007-09-20T00:00:00","date_gmt":"2007-09-20T00:00:00","guid":{"rendered":"urn:uuid:d6251d35-a883-4964-b9dd-ca00348d6c1e"},"modified":"2007-09-20T00:00:00","modified_gmt":"2007-09-20T00:00:00","slug":"kazuo-hirai-president-and-group-ceo-of-sony-computer-entertainment-outlines-plans-for-playstation-business-at-tokyo-game-show-2007-keynote-speech","status":"publish","type":"press-release","link":"https:\/\/sonyinteractive.com\/en\/press-releases\/2007\/kazuo-hirai-president-and-group-ceo-of-sony-computer-entertainment-outlines-plans-for-playstation-business-at-tokyo-game-show-2007-keynote-speech\/","title":{"rendered":"Kazuo Hirai, President and Group CEO of \n Sony Computer Entertainment, Outlines Plans for \n PlayStation Business at \n Tokyo Game Show 2007 Keynote Speech"},"content":{"rendered":"
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Tokyo, 20 September, 2007<\/span> \u2013 At Tokyo Game Show 2007, Kazuo Hirai, President and
\n Group CEO, Sony Computer Entertainment Inc. (SCEI), today made a keynote speech that
\n demonstrated the strength and new plans of the PlayStation\u00ae business.<\/p>\n<\/div>\n

\n

– Further Expansion of the PlayStation\u00ae2 business<\/span>
\n In the 8th year from launch, PlayStation 2 still sees steady demands particularly in North America and Europe. Reaching the remarkable milestone of the 120 millionth shipment in the 7th year from launch, PlayStation 2 will have longer-tail business compared to its predecessor,the original PlayStation. Targeting at further expanding the business into the emerging markets, SCEI will continue to vigorously promote PlayStation 2, by introducing more and more exciting new games.<\/p>\n<\/div>\n

\n

– PSP\u00ae (PlayStation\u00aePortable), a Key Driving Force for the Growth Strategy for Overall
\n PlayStation\u00ae Business<\/span>
\n Strong support from users worldwide as well as abundant exciting software line-up including
\n million seller titles from publishers around the world, have resulted in PSP hardware shipment
\n exceeding 26 million units worldwide by June, 2007. SCEI will further enhance its portability
\n and convenience for users along with continuous cost reduction measures to boost the
\n expansion of the PSP platform.<\/p>\n\n\n\n\n\n
\u2022<\/td>\nIntroduce color variations and popular software bundled products to meet the needs
\n of variety of users around the world.<\/td>\n<\/tr>\n
\u2022<\/td>\nOffer users new entertainment experiences that are only possible on PSP, by
\n enriching network content and services in addition to introducing unique peripherals
\n such as camera, GPS, and \u201c\uff11Seg\u201d TV tuner.<\/td>\n<\/tr>\n
\u2022<\/td>\nDeploy market oriented strategies in each region.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

With PSP, equipped with an overwhelmingly powerful CPU and a high resolution large LCD
\nscreen for a handheld device, SCEI will further extend the boundaries of game experiences by
\nfully utilizing \u201cRemote Play\u201d. The combination of PS3 and PSP Remote Play will offer PSP
\nusers more exciting and new ways to enjoy rich interactive entertainment content especially of
\nsports, RPG, and shooting.<\/p>\n<\/p><\/div>\n

\n

– Strengthening Software Development Environment for PLAYSTATION\u00ae3 (PS3\u00ae)
\n along with the Introduction of More Software Titles and Unique Peripherals<\/p>\n

SCEI will be even more supportive of third party developers by way of following measures.<\/p>\n\n\n\n\n\n\n
\u2022<\/td>\nShare assets and know-how built up within Sony Computer Entertainment
\n Worldwide Studios (SCE WWS).<\/td>\n<\/tr>\n
\u2022<\/td>\nHold advisory board in periodical basis to get feedback from publishers.<\/td>\n<\/tr>\n
\u2022<\/td>\nImplement various strategies and sharing of information to enhance efficiency in
\n games development.<\/td>\n<\/tr>\n
\u2022<\/td>\nShare SN Systems tool chain.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\n

In a strategic move to secure excellence in games development for current and future
\n PlayStation platforms, SCEI have acquired leading game developer Evolution Studios Ltd. and
\n its subsidiary Bigbig studios Ltd., to further expand its games development capability as part
\n of SCE WWS.<\/p>\n<\/div>\n

\n

Continuous cost reduction efforts including shrinking the chip size and reducing the number of
\n components. Cost reduction of hardware is one of the most important challenges for our
\n business and SCEI will further accelerate this effort.<\/p>\n<\/div>\n

\n

SCEI will continue R&D efforts to accommodate to users\u2019 demand. As part of such efforts,
\n SCEI today announced DUALSHOCK\u00ae3 Wireless Controller, a new controller for PS3
\n incorporating a rumble feature, to become available in Japan in November as a separately sold
\n accessory. It inherits the basic design and functionality of the popular PlayStation controller,
\n while keeping the motion sensitive six-axis sensing system. Introduction to North American
\n and European markets is expected in spring 2008.<\/p>\n<\/div>\n

\n

– Creation of New Business Opportunities Suitable for the Network Era<\/h4>\n

More than 2.7 million users worldwide have gone on-line with PS3. The number of users that
\n are on-line is steadily increasing, enjoying the latest PS3 network games as well as exchanging
\n messages and video chatting on-line.<\/p>\n\n\n\n\n\n\n
\u2022<\/td>\nGran Turismo\u21225 Prologue will be available both on Blu-ray Disc and as a
\n downloadable content from PLAYSTATION\u00aeNetwork on December 13th in the
\n Japanese market. Gran Turismo\u21225 Prologue presents a new life style beyond traditional game experiences such as on-line car dealers and \u201cGT.TV\u201d, an in-game
\nservice for the distribution of car programs.\n<\/td>\n<\/tr>\n
\u2022<\/td>\nPLAYSTATION\u00aeHome
\nPLAYSTATION Home, a 3D on-line user community service, is currently under
\ndevelopment to be launched in spring 2008.<\/td>\n<\/tr>\n
\u2022<\/td>\nPLAYSTATION\u00aeStore in Japan offers more than 500 entertainment content
\nincluding more than 30 of downloadable new games and demos, more than 300 of addon
\ngame content, more than 100 \u201cGame Archives\u201d titles for PSP\/PS3 and about 90
\nmovie trailers.<\/td>\n<\/tr>\n
\u2022<\/td>\nSCEI today opened PLAYSTATION\u00aeStore on PC in Japan which enables PSP
\nusers to download a wide variety of digital entertainment content available on
\nPLAYSTATION Network via their PC.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\n

– Future Possibility for PS3<\/span>
\n With the participation of PS3 incorporating super computer-like powerful Cell Broadband
\nEngine\u2122 (Cell\/B.E.)\u2013 and what will be even more powerful when connected to the network \u2013 ,
\nStanford University\u2019s Folding@home\u2122 program achieved a total computing power of 1
\npetaflop at a single moment, of which 80% calculation was contributed by PS3 users.<\/p>\n<\/div>\n

\n

With PS3, equipped with this powerful Cell\/B.E. as well as other state-of-the-art
\ntechnology such as full HD capability and Blu-ray, SCEI will continue to expand a new world
\nof interactive entertainment.<\/p>\n<\/div>\n

\n

About Sony Computer Entertainment Inc.<\/h4>\n

Recognized as the global leader and company responsible for the progression of consumer-based computer
\nentertainment, Sony Computer Entertainment Inc. (SCEI) manufacturers, distributes and markets the
\nPlayStation\u00ae game console, the PlayStation\u00ae2 computer entertainment system, the PSP\u00ae (PlayStation\u00aePortable)
\nhandheld entertainment system and the PLAYSTATION\u00ae3 (PS3\u00ae) system. PlayStation has revolutionized home
\nentertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation
\nlegacy as the core of home networked entertainment. PSP is a new handheld entertainment system that allows
\nusers to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. PS3 is an advanced
\ncomputer system, incorporating the state-of-the-art Cell processor with super computer like power. SCEI, along
\nwith its subsidiary divisions Sony Computer Entertainment America Inc., Sony Computer Entertainment Europe
\nLtd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and
\nmanages the third party licensing programs for these platforms in the respective markets worldwide.
\nHeadquartered in Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business unit of the Sony Group.<\/p>\n<\/div>\n

\n

###<\/p>\n

<\/p>\n


\nPlayStation, PLAYSTATION, PS3, PSP and DUALSHOCK are registered trademarks and SIXAXIS and Cell Broadband
\nEngine are Sony Computer Entertainment Inc.
\nAll other trademarks are property of their respective owners.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n

\n
\n
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