{"id":3005591,"date":"2009-09-24T00:00:00","date_gmt":"2009-09-24T00:00:00","guid":{"rendered":"urn:uuid:d6251d35-a883-4964-b9dd-ca00348d6c1e"},"modified":"2009-09-24T00:00:00","modified_gmt":"2009-09-24T00:00:00","slug":"sony-computer-entertainment-japan-introduces-dualshock3-wireless-controller-in-new-colors-metallic-blue-and-deep-red","status":"publish","type":"press-release","link":"https:\/\/sonyinteractive.com\/en\/press-releases\/2009\/sony-computer-entertainment-japan-introduces-dualshock3-wireless-controller-in-new-colors-metallic-blue-and-deep-red\/","title":{"rendered":"Sony Computer Entertainment Japan Introduces \n  DUALSHOCK\u00ae3 Wireless Controller in \nNew Colors \u201cMetallic Blue\u201d and \u201cDeep Red\u201d"},"content":{"rendered":"<div id=\"container-789bfd3439\" class=\"cmp-container\">\n<div class=\"aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 aem-Grid--phone--12 \">\n<div class=\"container responsivegrid aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0\">\n<div id=\"container-2e7a9c7883\" class=\"cmp-container\">\n<div class=\"aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 aem-Grid--phone--12 \">\n<div class=\"embed aem-GridColumn--tablet--12 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--12\">\n<div id=\"embed-e974bdaaa7\" class=\"cmp-embed\">\n<div class=\"box02\">\n<p>\n<span class=\"text_b\">Tokyo, September 24, 2009 <\/span>\u2013 Sony Computer Entertainment Japan (SCEJ), a division of Sony Computer Entertainment Inc. responsible for business operation in Japan, today  announced the DUALSHOCK\u00ae3 Wireless Controller for the PlayStation\u00ae3 computer entertainment system in two new colors, Metallic Blue and Deep Red. The new wireless controllers will be available starting October 29, 2009 at a recommended retail price of 5,500 yen (including tax). <\/p>\n<\/div>\n<div class=\"box02\">\n<p>With the introduction of the two new colors, Metallic Blue and Deep Red, in addition to the three basic colors, Black, Ceramic White and Satin Silver, users will be able to choose from a wider selection to match their lifestyles and preferences. <\/p>\n<\/div>\n<div class=\"box02\">\n<p>SCEJ continues to expand its offerings in the market and creates a new world of computer entertainment for the PS3 system with these new peripherals and the line-up of upcoming game titles for the holiday season.<\/p>\n<\/div>\n<div class=\"box02\">\n<h2 class=\"pr_h2\">Product Outline<\/h2>\n<p><strong>DUALSHOCK\u00ae3 Wireless Controller<\/strong><\/p>\n<table class=\"b\">\n<tbody>\n<tr>\n<td>Product name<\/td>\n<td>DUALSHOCK\u00ae3 Wireless Controller<\/td>\n<\/tr>\n<tr>\n<td>Product code<\/td>\n<td>CECH-ZC2JMB\/ Metallic Blue, CECH-ZC2JDR\/ Deep Red<\/td>\n<\/tr>\n<tr>\n<td>Release date<\/td>\n<td>\n<p>October 29, 2009<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Recommended retail price<\/td>\n<td>5,500 yen (including tax)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><\/p>\n<div class=\"box02\">\n<h4>About Sony Computer Entertainment Inc.<\/h4>\n<p align=\"left\">Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes and markets the PlayStation\u00ae game console, the PlayStation\u00ae2 computer entertainment system, the PSP\u00ae (PlayStation\u00aePortable) handheld entertainment system and the PlayStation\u00ae3 (PS3\u00ae) system.  PlayStation has revolutionized home entertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation legacy as the core of home networked entertainment.  PSP is a handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.  PS3 is an advanced computer system, incorporating the state-of-the-art Cell processor with super computer like power.  SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc., Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and manages the third party licensing programs for these platforms in the respective markets worldwide.  Headquartered in Tokyo, Japan, SCEI is an independent business unit of the Sony Group.<\/p>\n<\/div>\n<div class=\"box02\">\n<p class=\"alignCenter\">###<\/p>\n<\/div>\n<div class=\"box02\">\n<p><span class=\"small\">PlayStation and DUALSHOCK are registered trademarks of Sony Computer Entertainment Inc.  All other trademarks are property of their respective owners.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<div class=\"text aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0\">\n<div id=\"text-c6adb4da15\" class=\"cmp-text\">\n<div id=\"releaseFooter\">\n<p>Readers are advised that the press releases and other information posted on this site are current only on their original publication date. Please note that such press releases and other information may now be outdated or rendered inaccurate due to passage of time or subsequent material changes in facts and circumstance.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","byline":[98],"class_list":["post-3005591","press-release","type-press-release","status-publish","hentry","post-sony-computer-entertainment-japan-introduces-dualshock3-wireless-controller-in-new-colors-metallic-blue-and-deep-red"],"ab_tests":{},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sony Computer Entertainment Japan Introduces  DUALSHOCK\u00ae3 Wireless Controller in New Colors \u201cMetallic Blue\u201d and \u201cDeep Red\u201d - Sony Interactive Entertainment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sonyinteractive.com\/en\/press-releases\/2009\/sony-computer-entertainment-japan-introduces-dualshock3-wireless-controller-in-new-colors-metallic-blue-and-deep-red\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Computer Entertainment Japan Introduces  DUALSHOCK\u00ae3 Wireless Controller in New Colors \u201cMetallic Blue\u201d and \u201cDeep Red\u201d\" \/>\n<meta property=\"og:description\" content=\"Tokyo, September 24, 2009 \u2013 Sony Computer Entertainment Japan (SCEJ), a division of Sony Computer Entertainment Inc. responsible for business operation in Japan, today announced the DUALSHOCK\u00ae3 Wireless Controller for the PlayStation\u00ae3 computer entertainment system in two new colors, Metallic Blue and Deep Red. 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