{"id":3005682,"date":"2011-09-14T00:00:00","date_gmt":"2011-09-14T00:00:00","guid":{"rendered":"urn:uuid:d6251d35-a883-4964-b9dd-ca00348d6c1e"},"modified":"2011-09-14T00:00:00","modified_gmt":"2011-09-14T00:00:00","slug":"sony-computer-entertainment-japan-to-introduce-new-color-variations-for-the-playstation3-and-psp-playstationportable-systems","status":"publish","type":"press-release","link":"https:\/\/sonyinteractive.com\/en\/press-releases\/2011\/sony-computer-entertainment-japan-to-introduce-new-color-variations-for-the-playstation3-and-psp-playstationportable-systems\/","title":{"rendered":"Sony Computer Entertainment Japan to Introduce\n  New Color Variations for the PlayStation\u00ae3 and\n  PSP\u00ae (PlayStation\u00aePortable) Systems"},"content":{"rendered":"<div id=\"container-789bfd3439\" class=\"cmp-container\">\n<div class=\"aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 aem-Grid--phone--12 \">\n<div class=\"container responsivegrid aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0\">\n<div id=\"container-1363422dfa\" class=\"cmp-container\">\n<div class=\"aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 aem-Grid--phone--12 \">\n<div class=\"embed aem-GridColumn--tablet--12 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--12\">\n<div id=\"embed-b550fa769a\" class=\"cmp-embed\">\n<p><strong>Tokyo, September 14, 2011 <\/strong>\u2013 Sony Computer Entertainment Japan (SCEJ), a division of Sony Computer Entertainment Inc. responsible for business operation in Japan, today announced the introduction of PlayStation\u00ae3 (PS3\u00ae) system with 320GB HDD in a new &#8220;Splash Blue&#8221; and &#8220;Scarlet Red&#8221; color, available at a recommended retail price (RRP) of 29,980 yen (including tax).  SCEJ also announced the introduction of &#8220;PSP\u00ae (PlayStation\u00aePortable) Value Pack&#8221; featuring a PSP system in a new &#8220;Red\/Black&#8221; colors, available at RRP of 17,800 yen (including tax).  Further enriching the holiday seasons, both of the offerings will become available from November 17, 2011, for a limited offer.<\/p>\n<p><em><\/em>The new &#8220;Splash Blue&#8221; PS3 system comes in a fresh metallic blue color that resembles a splashing water or the ocean while the &#8220;Scarlet Red&#8221; PS3 comes in a vibrant metallic red color that resembles a glaring sun or a flame.&nbsp; Matching perfectly with the PS3 system, DUALSHOCK\u00ae3 Wireless Controller included in the bundle will also come in these special colors.<\/p>\n<p>The &#8220;PSP\u00ae (PlayStation\u00aePortable) Value Pack&#8221; announced today will consist of a PSP system in a new metallic touch &#8220;Red\/Black&#8221; colors, 2GB MemoryStick PRO DUO\u2122 (Mark2), a special pouch in the same colors as the PSP system and a cleaning cloth. &nbsp;Users will be able to enjoy PSP immediately out of the box with all the necessary accessories included in one pack.<\/p>\n<p>SCEJ will continue to further expand the PlayStation\u00ae platform with an enhanced line-up of PlayStation hardware, along with upcoming exciting new titles from first party and third party developers and publishers. <\/p>\n<h3 class=\"underLine\"> Product Outline<\/h3>\n<p><\/p>\n<h3>PlayStation\u00ae3 &#8220;Splash Blue&#8221;\/&#8221;Scarlet Red&#8221;<\/h3>\n<table class=\"fontSize90 marginBottom10 responsive\">\n<tbody>\n<tr>\n<th width=\"30%\">Product name<\/th>\n<td>PlayStation\u00ae3<\/td>\n<\/tr>\n<tr>\n<th>Product code<\/th>\n<td>CECH-3000B SB\/ CECH-3000B SR<\/td>\n<\/tr>\n<tr>\n<th>Release date<\/th>\n<td>November 17, 2011<\/td>\n<\/tr>\n<tr>\n<th>Recommended Retail Price<\/th>\n<td>29,980 yen (including tax)<\/td>\n<\/tr>\n<tr>\n<th>Included<\/th>\n<td>\n<ul class=\"default\">\n<li>PlayStation\u00ae3\u00d7 1, hard disk drive capacity 320GB<\/li>\n<li>DUALSHOCK\u00ae3 Wireless Controller \u00d7 1<\/li>\n<li>Power cord \u00d7 1<\/li>\n<li>AV cable \u00d7 1<\/li>\n<li>USB cable \u00d71<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul class=\"notesList\">\n<li><span>*<\/span>This system does not support playback of PlayStation\u00ae2 games.<\/li>\n<\/ul>\n<p><\/p>\n<h3>PSP\u00ae (PlayStation\u00aePortable) (PSP-3000) Value Pack<\/h3>\n<table class=\"fontSize90 marginBottom10 responsive\">\n<tbody>\n<tr>\n<th width=\"30%\">Product name<\/th>\n<td>PSP\u00ae (PlayStation\u00aePortable) (PSP-3000) Value Pack<\/td>\n<\/tr>\n<tr>\n<th>Product color\/ Product code<\/th>\n<td>Red\/Black (PSPJ-30026 )<\/td>\n<\/tr>\n<tr>\n<th>Release date<\/th>\n<td>November 17, 2011<\/td>\n<\/tr>\n<tr>\n<th>Recommended Retail Price<\/th>\n<td>17,800 yen (including tax)<\/td>\n<\/tr>\n<tr>\n<th>Included<\/th>\n<td>\n<ul class=\"default\">\n<li>PSP\u00ae (PlayStation\u00aePortable) \u00d7 1<\/li>\n<li>MemoryStick PRO DUO\u2122 (Mark2) 2GB \u00d7 1<\/li>\n<li>Pouch \u00d7 1<\/li>\n<li>Cleaning cloth \u00d7 1<\/li>\n<li>AC adaptor \u00d7 1\n<\/li>\n<li>Battery pack (1200mAh) \u00d71<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- ====  ==== --><br \/>\n<\/p>\n<h4>About Sony Computer Entertainment Inc.<\/h4>\n<p class=\"small\">Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes and markets the PlayStation\u00ae game console, the PlayStation\u00ae2 computer entertainment system, the PSP\u00ae (PlayStation\u00aePortable) handheld entertainment system and the PlayStation\u00ae3 (PS3\u00ae) system.  PlayStation has revolutionized home entertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation legacy as the core of home networked entertainment.  PSP is a handheld   entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.  PS3 is an advanced computer system, incorporating the state-of-the-art Cell processor with super computer like power.  SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc., Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and manages the third party licensing programs for these platforms in the respective markets worldwide.  Headquartered in Tokyo, Japan, SCEI is an independent business unit of the Sony Group.<\/p>\n<p class=\"alignCenter\">###<\/p>\n<p><span class=\"small\">PlayStation, PS3, PSP, DUALSHOCK are registered trademarks and torne is trademark of Sony Computer Entertainment Inc.<br \/>\n  All other trademarks are property of their respective owners.<br \/>\n<\/span><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<div class=\"text aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0\">\n<div id=\"text-c6adb4da15\" class=\"cmp-text\">\n<div id=\"releaseFooter\">\n<p>Readers are advised that the press releases and other information posted on this site are current only on their original publication date. Please note that such press releases and other information may now be outdated or rendered inaccurate due to passage of time or subsequent material changes in facts and circumstance.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","byline":[104],"class_list":["post-3005682","press-release","type-press-release","status-publish","hentry","post-sony-computer-entertainment-japan-to-introduce-new-color-variations-for-the-playstation3-and-psp-playstationportable-systems"],"ab_tests":{},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sony Computer Entertainment Japan to Introduce  New Color Variations for the PlayStation\u00ae3 and  PSP\u00ae (PlayStation\u00aePortable) Systems - Sony Interactive Entertainment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sonyinteractive.com\/en\/press-releases\/2011\/sony-computer-entertainment-japan-to-introduce-new-color-variations-for-the-playstation3-and-psp-playstationportable-systems\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Computer Entertainment Japan to Introduce  New Color Variations for the PlayStation\u00ae3 and  PSP\u00ae (PlayStation\u00aePortable) Systems\" \/>\n<meta property=\"og:description\" content=\"Tokyo, September 14, 2011 \u2013 Sony Computer Entertainment Japan (SCEJ), a division of Sony Computer Entertainment Inc. responsible for business operation in Japan, today announced the introduction of PlayStation\u00ae3 (PS3\u00ae) system with 320GB HDD in a new &#8220;Splash Blue&#8221; and &#8220;Scarlet Red&#8221; color, available at a recommended retail price (RRP) of 29,980 yen (including tax). 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