{"id":3005688,"date":"2011-10-28T00:00:00","date_gmt":"2011-10-28T00:00:00","guid":{"rendered":"urn:uuid:d6251d35-a883-4964-b9dd-ca00348d6c1e"},"modified":"2011-10-28T00:00:00","modified_gmt":"2011-10-28T00:00:00","slug":"sony-computer-entertainment-asia-annouces-the-opening-of-southeast-asia-first-playstation-incubation-studio-singapore","status":"publish","type":"press-release","link":"https:\/\/sonyinteractive.com\/en\/press-releases\/2011\/sony-computer-entertainment-asia-annouces-the-opening-of-southeast-asia-first-playstation-incubation-studio-singapore\/","title":{"rendered":"Sony Computer Entertainment Asia Annouces \nthe Opening of Southeast Asia First \n\u201cPlayStation\u00ae Incubation Studio Singapore\u201d"},"content":{"rendered":"
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Singapore, 28th October 2011<\/strong>\u2013 Sony Computer Entertainment Asia (SCE Asia) today announced its partnership with Media Development Authority (MDA) and Nanyang Polytechnic (NYP) to launch the first Southeast Asia \u201cPlayStation\u00ae Incubation Studio Singapore\u201d within the newly launched Games Solution Centre (GSC). <\/p>\n

The GSC, an initiative by the MDA and managed by NYP, is a national one-stop resource centre that provides holistic support to facilitate and incubate locally-based games small-medium enterprises to develop content and applications which have international commercial appeal. A centre like GSC is timely given the growth of the games sector. <\/p>\n

According to the Deloitte Flash Report 2010, the games market is one of the fastest growing sub-sector within Singapore\u2019s Interactive Digital Media (IDM) industry with a compound annual growth of 20% from 2007 to 2009. To boost the sector, MDA has committed S$4.93 million to set up the GSC. <\/p>\n

\tThe Centre was officially launched today by, Aubeck Kam, Chief Executive Officer of MDA, and Chan Mun See, CEO and President of NYP with Tetsuhiko Yasuda, President of SCE Asia attending the opening ceremony as a special guest.<\/p>\n

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Southeast Asia\u2019s first PlayStation\u00ae Incubation Studio Singapore will be housed within GS<\/h3>\n

SCE Asia is running the \u201cAsia Original Contents Project\u201d in order to bring \u201cMade-in-Asia\u201d game contents to PlayStation\u00ae platform. As a part of this project, SCE Asia has launched the first Asia incubation centre in Taiwan in 2010, and Southeast Asia\u2019s first \u201cPlayStation\u00ae Incubation Studio\u201d officially launched today at Game Solution Centre in Singapore. In addition, SCE Asia has been partnered with NYP and has signed a 5 years contract for SDIM Creator Training Program. With the launch of the \u201cPlayStation\u00ae Incubation Studio Singapore,\u201d Singapore game developers can now gain ready access to development tools for PlayStation\u00ae platforms such as PlayStation\u00ae3 and PSP\u00ae (PlayStation\u00aePortable) and soon for PlayStation\u00aeVita. <\/p>\n

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The 1st Made-in-Singapore game, Ratloop\u2019s Rocketbirds: Hardboiled Chicken released on PlayStation\u00aeNetwork<\/h3>\n

Ratloop Asia, a company supported by MDA, has launched its first 3D stereoscopic game Rocketbirds: Hardboiled Chicken for the PlayStation\u00aeNetwork earlier this month, and it is now available to download on the PlayStation\u00aeNetwork globally. Hardboiled Chicken builds upon the previous browser-based game Rocketbirds: Revolution!, which received three finalist nominations for Excellence in Audio, Excellence in Visual Art and the Seumas McNally Grand Prize at the 2010 International Games Festival. The Independent Games Festival Awards are a major celebration of the best in indie gaming, with thousands watching the award presentation. <\/p>\n

\u201cWe are dedicated to provide innovative excitement and high quality game experience to users, and that is the reason why we are fully in support of the incubation program in Asia,\u201d said Tetsuhiko Yasuda, President, SCE Asia. \u201cTherefore, we are very happy to launch the Southeast Asia\u2019s first PlayStation\u00ae Incubation Studio in Singapore and to have MDA and NYP with us to achieve this phenomenal mission.\u201d <\/p>\n

About Sony Computer Entertainment Hong Kong Limited<\/h4>\n

\nSony Computer Entertainment Hong Kong Limited is a subsidiary of Sony Computer Entertainment Inc. responsible for sales and marketing activities of PlayStation\u00ae products in Hong Kong, Indonesia, Malaysia, Singapore, Thailand, The Philippines and Vietnam.<\/p>\n

###<\/p>\n

\u201cPlayStation\u201d and \u201cPSP\u201d are registered trademarks of Sony Computer Entertainment Inc.<\/span> <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n

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