{"id":3005737,"date":"2013-05-08T00:00:00","date_gmt":"2013-05-08T00:00:00","guid":{"rendered":"urn:uuid:d6251d35-a883-4964-b9dd-ca00348d6c1e"},"modified":"2013-05-08T00:00:00","modified_gmt":"2013-05-08T00:00:00","slug":"playstation3-to-be-locally-manufactured-in-brazil","status":"publish","type":"press-release","link":"https:\/\/sonyinteractive.com\/en\/press-releases\/2013\/playstation3-to-be-locally-manufactured-in-brazil\/","title":{"rendered":"PlayStation\u00ae3 to be Locally Manufactured in Brazil"},"content":{"rendered":"
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S\u00e3o Paulo, Brazil, May 7, 2013<\/strong>\u2013 At a press conference held in S\u00e3o Paulo, Brazil, Sony Computer Entertainment Inc. today announced the local manufacturing of the PlayStation\u00ae3 (PS3\u00ae) computer entertainment system as part of its commitment to invest in the growth of the gaming industry in Brazil. The PS3 systems are manufactured by Sony Brasil Ltda. in Manaus, state of Amazonas. The suggested retail price of a locally manufactured PS3 (250GB) is $1,099 Reais (MSRP).<\/p>\n

Both Andrew House, President and Group CEO of Sony Computer Entertainment Inc., and Jack Tretton, President and CEO of Sony Computer Entertainment America, participated in the event to acknowledge the significant milestone. <\/p>\n

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\u201cSony Computer Entertainment continues to invest in the Brazil game market as part of our long-term commitment to the country and its gamers,\u201d said House. \u201cLocally manufacturing PlayStation 3 in Brazil will benefit gamers, retailers and developers. The local manufacture of PlayStation 3 is expected to infuse the Brazilian economy with approximately $300 million over the next 12 months.\u201d<\/p>\n

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\u201cBrazil is home to some of the most passionate gamers in the world and we\u2019re focused on providing them with the best entertainment experiences that can only be found on PlayStation,\u201d said Tretton. \u201cWith today\u2019s manufacturing announcement and the amazing lineup of localized games, there\u2019s never been a better time to join the PlayStation family if you live in Brazil.\u201d<\/p>\n

Other announcements included the much anticipated action-adventure game from Naughty Dog, The Last of Us, which will launch in Brazil simultaneously with the worldwide release, fully localized in Brazilian Portuguese. In addition, Rockstar Games\u2019 Grand Theft Auto V will be the first Grand Theft Auto ever to be localized with text into Brazilian Portuguese. During the event, Sony Computer Entertainment also announced a new software bundle for God of War Ascension that includes a 250GB PS3 system and the God of War: Ascension game for R$1,099 (MSRP).<\/p>\n

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Mark Stanley, General Manager, Latin America, for Sony Computer Entertainment America, who hosted the event, also announced the launch of a major communications campaign that will run in Brazil throughout 2013 as an extension of the popular \u201cViva Em Estado Play\u201d that has been running across Latin America.<\/p>\n

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\u201cThis communication campaign will inspire millions of Brazilians to immerse themselves in the world of PlayStation. As part of this celebration, we have created an opportunity for 10 Brazilian gamers to each win one of the first PS3 systems made in Brazil,\u201d said Stanley. \u201cWhat better way to celebrate Brazil\u2019s passion for gaming.\u201d<\/p>\n

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For more of the latest news from PlayStation in Latin America, visit:
\n http:\/\/blog.br.playstation.com\/. <\/p>\n


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About Sony Computer Entertainment Inc.<\/h4>\n

Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes, develop and markets the PlayStation\u00ae2 (PS2\u00ae) computer entertainment system, the PSP\u00ae (PlayStation\u00aePortable) handheld entertainment system, the PlayStation\u00ae3 (PS3\u00ae) computer entertainment system and the PlayStation\u00aeVita (PS Vita) portable entertainment system. SCEI has revolutionized home entertainment since they launched PlayStation in 1994. PS2\u00ae further enhances the PlayStation legacy as the core of home networked entertainment. PSP\u00ae is a handheld entertainment system that allows users to enjoy 3D games with high-quality full-motion video and high-fidelity stereo audio. PS3\u00ae is an advanced computer system, incorporating the powerful Cell Broadband Engine and RSX processors. PS Vita is an ultimate portable entertainment system that offers a revolutionary combination of rich gaming and social connectivity within a real world context. SCEI also delivers the PlayStation\u00ae experience to open operating systems through PlayStation\u00aeMobile, a cross device platform. Headquartered in Tokyo, Japan, SCEI, along with its affiliated companies, Sony Computer Entertainment America LLC., and Sony Computer Entertainment Europe Ltd., and its division companies, Sony Computer Entertainment Japan Asia develops, publishes, markets and distributes hardware and software, and manages the third party licensing programs for these platforms in the respective markets worldwide.\n<\/p>\n

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PlayStation, PS3, PS2 and PSP are registered trademarks of Sony Computer Entertainment Inc.
\nAll other trademarks are property of their respective owners.<\/p>\n

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