{"id":3005752,"date":"2013-09-09T00:00:00","date_gmt":"2013-09-09T00:00:00","guid":{"rendered":"urn:uuid:d6251d35-a883-4964-b9dd-ca00348d6c1e"},"modified":"2013-09-09T00:00:00","modified_gmt":"2013-09-09T00:00:00","slug":"sony-computer-entertainment-introduces-new-color-variation-for-dualshock3-wireless-controller","status":"publish","type":"press-release","link":"https:\/\/sonyinteractive.com\/en\/press-releases\/2013\/sony-computer-entertainment-introduces-new-color-variation-for-dualshock3-wireless-controller\/","title":{"rendered":"Sony Computer Entertainment Introduces New Color \n   Variation for DUALSHOCK\u00ae3 Wireless Controller"},"content":{"rendered":"<div id=\"container-789bfd3439\" class=\"cmp-container\">\n<div class=\"aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 aem-Grid--phone--12 \">\n<div class=\"container responsivegrid aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0\">\n<div id=\"container-f7e723ca50\" class=\"cmp-container\">\n<div class=\"aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 aem-Grid--phone--12 \">\n<div class=\"embed aem-GridColumn--tablet--12 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--12\">\n<div id=\"embed-1317783b98\" class=\"cmp-embed\">\n<p><strong>Tokyo, September 9, 2013 <\/strong>\u2013 Sony Computer Entertainment Inc. (SCEI) announced today that it will introduce a new color variation for Wireless Controller (DUALSHOCK\u00ae3) in \u201cPlayStation\u00aeVita TV edition (White)\u201d color, concurrently with the launch of PlayStation\u00aeVita TV (PS Vita TV) in Japan, on November 14, 2013, at a recommended retail price (RRP) of  5,500 yen (including tax).  <\/p>\n<p>DUALSHOCK\u00ae3 in \u201cPlayStation\u00aeVita edition (White)\u201d, uses the same soft white color as PS Vita TV, a new entertainment system of the PlayStation\u00ae family, which allows users to freely enjoy various entertainment content such as video services and games.  DUALSHOCK\u00ae3 in \u201cPlayStation\u00aeVita edition (White)\u201d will allow users to enjoy immersive gameplay and a wide variety of other entertainment content not only on PS Vita TV, but also on PlayStation\u00ae3. <\/p>\n<p>SCE will continuously expand the world of PlayStation\u00ae through various measures including further introduction of new product line-ups and color variations.<\/p>\n<h2 class=\"pr_h2\">&lt;Wireless Controller (DUALSHOCK\u00ae3)&gt;<\/h2>\n<table class=\"b\">\n<tbody>\n<tr>\n<th width=\"240\">Product name<\/th>\n<td>DUALSHOCK\u00ae3 Wireless Controller<\/td>\n<\/tr>\n<tr>\n<th>Color<\/th>\n<td>PlayStation\u00aeVita TV edition (White)<\/td>\n<\/tr>\n<tr>\n<th>Product code<\/th>\n<td>CECH-ZC2J VT<\/td>\n<\/tr>\n<tr>\n<th>Release date<\/th>\n<td>November 14th, 2013<\/td>\n<\/tr>\n<tr>\n<th>Recommended retail price<\/th>\n<td>5,500 yen (including tax)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/p>\n<ul class=\"notesList marginBottom0\">\n<li><span>*<\/span>Design and specifications are subject to change without notice.<\/li>\n<\/ul>\n<p>  <!-- ====  ==== --><br \/>\n  <\/p>\n<h4>About Sony Computer Entertainment Inc.<\/h4>\n<p>Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes, develops and markets the PSP\u00ae (PlayStation\u00aePortable) handheld entertainment system, the PlayStation\u00ae3 (PS3\u00ae) computer entertainment system and the PlayStation\u00aeVita (PS Vita) portable entertainment system.  SCEI has revolutionized home entertainment since they launched PlayStation in 1994.  PlayStation\u00ae2 further enhanced the PlayStation legacy as the core of home networked entertainment.  PSP\u00ae broadens the entertainment experiences into the portable arena. PS3\u00ae is an advanced computer system, incorporating the powerful Cell Broadband Engine and RSX processors.  PSNSM, that includes PlayStation\u00aeStore, delivers unparalleled online gaming experience to PlayStation users.  PS Vita is an ultimate portable entertainment system that offers a revolutionary combination of rich gaming and social connectivity.  SCEI also delivers the PlayStation\u00ae experience to open operating systems through PlayStation\u00aeMobile, a cross device platform.  PlayStation\u00ae4, available this holiday season, is the next generation computer entertainment system that redefines rich and immersive gameplay with powerful graphics and speed, intelligent personalization and deeply integrated social capabilities.  Headquartered in Tokyo, Japan, SCEI, along with its affiliated companies, Sony Computer Entertainment America LLC., and Sony Computer Entertainment Europe Ltd., and its division companies, Sony Computer Entertainment Japan Asia develops, publishes, markets and distributes hardware and software, and manages the third party licensing programs for these platforms in the respective markets worldwide. <\/p>\n<p class=\"small\">&nbsp;<\/p>\n<p class=\"noIndent\"><span class=\"fontSmall\">PlayStation and DUALSHOCK are registered trademarks. All other trademarks are property of their respective owners. <\/span><span class=\"small\"><\/span> <\/p>\n<p class=\"alignCenter\">###<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<div class=\"text aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0\">\n<div id=\"text-c6adb4da15\" class=\"cmp-text\">\n<div id=\"releaseFooter\">\n<p>Readers are advised that the press releases and other information posted on this site are current only on their original publication date. Please note that such press releases and other information may now be outdated or rendered inaccurate due to passage of time or subsequent material changes in facts and circumstance.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","byline":[98],"class_list":["post-3005752","press-release","type-press-release","status-publish","hentry","post-sony-computer-entertainment-introduces-new-color-variation-for-dualshock3-wireless-controller"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sony Computer Entertainment Introduces New Color   Variation for DUALSHOCK\u00ae3 Wireless Controller - Sony Interactive Entertainment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sonyinteractive.com\/en\/press-releases\/2013\/sony-computer-entertainment-introduces-new-color-variation-for-dualshock3-wireless-controller\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Computer Entertainment Introduces New Color   Variation for DUALSHOCK\u00ae3 Wireless Controller\" \/>\n<meta property=\"og:description\" content=\"Tokyo, September 9, 2013 \u2013 Sony Computer Entertainment Inc. (SCEI) announced today that it will introduce a new color variation for Wireless Controller (DUALSHOCK\u00ae3) in \u201cPlayStation\u00aeVita TV edition (White)\u201d color, concurrently with the launch of PlayStation\u00aeVita TV (PS Vita TV) in Japan, on November 14, 2013, at a recommended retail price (RRP) of 5,500 yen [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sonyinteractive.com\/en\/press-releases\/2013\/sony-computer-entertainment-introduces-new-color-variation-for-dualshock3-wireless-controller\/\" \/>\n<meta property=\"og:site_name\" content=\"Sony Interactive Entertainment\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Sony Computer Entertainment Inc.\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sonyinteractive.com\/en\/press-releases\/2013\/sony-computer-entertainment-introduces-new-color-variation-for-dualshock3-wireless-controller\/\",\"url\":\"https:\/\/sonyinteractive.com\/en\/press-releases\/2013\/sony-computer-entertainment-introduces-new-color-variation-for-dualshock3-wireless-controller\/\",\"name\":\"Sony Computer Entertainment Introduces New Color Variation for DUALSHOCK\u00ae3 Wireless Controller - Sony Interactive Entertainment\",\"isPartOf\":{\"@id\":\"https:\/\/sonyinteractive.com\/en\/#website\"},\"datePublished\":\"2013-09-09T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sonyinteractive.com\/en\/press-releases\/2013\/sony-computer-entertainment-introduces-new-color-variation-for-dualshock3-wireless-controller\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sonyinteractive.com\/en\/press-releases\/2013\/sony-computer-entertainment-introduces-new-color-variation-for-dualshock3-wireless-controller\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sonyinteractive.com\/en\/press-releases\/2013\/sony-computer-entertainment-introduces-new-color-variation-for-dualshock3-wireless-controller\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sonyinteractive.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sony Computer Entertainment Introduces New Color Variation for DUALSHOCK\u00ae3 Wireless Controller\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sonyinteractive.com\/en\/#website\",\"url\":\"https:\/\/sonyinteractive.com\/en\/\",\"name\":\"Sony Interactive Entertainment\",\"description\":\"Pushing the Boundaries of Play\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sonyinteractive.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sony Computer Entertainment Introduces New Color   Variation for DUALSHOCK\u00ae3 Wireless Controller - Sony Interactive Entertainment","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sonyinteractive.com\/en\/press-releases\/2013\/sony-computer-entertainment-introduces-new-color-variation-for-dualshock3-wireless-controller\/","og_locale":"en_US","og_type":"article","og_title":"Sony Computer Entertainment Introduces New Color   Variation for DUALSHOCK\u00ae3 Wireless Controller","og_description":"Tokyo, September 9, 2013 \u2013 Sony Computer Entertainment Inc. 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