{"id":400,"date":"2026-05-26T17:31:06","date_gmt":"2026-05-26T17:31:06","guid":{"rendered":"urn:uuid:5bcb5d63-0e3d-4cc1-b815-f284f8d8aab0"},"modified":"2026-08-11T22:06:18","modified_gmt":"2026-08-11T22:06:18","slug":"building-brand-relevance-through-play","status":"publish","type":"case_study","link":"https:\/\/sonyinteractive.com\/mediasolutions\/case-studies\/building-brand-relevance-through-play\/","title":{"rendered":"Building Brand Relevance Through Play"},"content":{"rendered":"\n
\"Hands<\/figure>\n\n\n

How a leading telco brand partnered with PlayStation to connect with next generation consumers driving significant lifts across key brand metrics and purchase intent.<\/p>\n\n\n\n

<\/div>\n\n\n\n
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BRAND<\/strong>
IMPRESSION<\/strong><\/p>\n\n\n\n

+53%<\/strong><\/p>\n<\/div>\n\n\n\n

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PURCHASE<\/strong>
CONSIDERATION<\/strong><\/p>\n\n\n\n

+45%<\/strong><\/p>\n<\/div>\n\n\n\n

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GAMING ASSOCIATION<\/strong>
(18-34 PS5 OWNERS)<\/strong><\/p>\n\n\n\n

+31%<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Key Insights<\/h3>\n\n\n\n

When brands show up authentically in the worlds players care about, they earn more than attention\u2014they earn affinity.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Download the full case study to see how PlayStation helped transform cultural relevance into measurable business results.<\/p>\n\n\n\n

\nPDF Download <\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n\n\n