Sony Computer Entertainment America Introduces New 80gbPlayStation®3 (PS3™); Announces New Price on Current 60gb Model80gb System Designed for Today’s Connected Gamer, 60gb Price now $499

FOSTER CITY, Calif., July 9, 2007 – Sony Computer Entertainment America (SCEA), Inc.
today announced a new 80GB model of its PLAYSTATION®3 (PS3™) computer entertainment
system. Beginning in August, the new PS3 model will be available in North America for a
suggested retail price of $599/$659 CND and will be sold with the popular online-enabled racing
game MotorStorm™. In conjunction with this news, the company also announced that effective
immediately, the current 60GB PS3 model will be available in North America for $499/$549
CND, or $100 below the original launch price.

By featuring an expanded hard disk drive (HDD), the new 80GB PS3 is designed to
appeal to the online gaming and entertainment enthusiast, providing ample storage space to
download more games and other entertainment content from PLAYSTATION®Network. There
are currently more than 60 playable games and game-related downloads available through
PLAYSTATION®Store, with expanded entertainment content coming soon. The new model
features the million-selling game MotorStorm in the box, allowing up to 12 players to play online
at one time, hitting the dirt in this visually-arresting, fast-paced racing title.

Throughout the holidays and this fiscal year, more than 120 new first and third-party
software titles will be available for North American PS3 users to enjoy, in addition to the more
than 40 software titles currently available. Key upcoming first-party titles include Folklore™,
Heavenly Sword™, LAIR, NBA ’08, Ratchet & Clank® Future: Tools of Destruction™,
SingStar™, SOCOM: U.S. Navy SEALs Confrontation, THE EYE OF JUDGMENT™,
Uncharted: Drake’s Fortune and Warhawk™.

Numerous third-party titles, including several exclusives, will also be available such as
Devil May Cry®IV, Dynasty Warriors®:GUNDAM®, Grand Theft Auto IV, Harry Potter and
the Order of the Phoenix, Hellboy, Metal Gear Solid 4 Guns of the Patriots, Ninja Gaiden
Sigma®, SEGA Rally® Revo, Stranglehold™, The Darkness, TimeShift™, Tom Clancy’s
Rainbow Six Vegas and Tom Clancy’s Ghost Recon Advanced Warfighter™ 2.

Additional games and services will also be available for PS3 system owners through the
PLAYSTATION Network including PlayStation Home, a state-of-the-art 3D online community
that serves as a meeting place for PS3 users around the world, as well as numerous downloadable
games including the highly-anticipated title PAIN.

“As we move into the next phase of PS3, it’s important that we continue to evaluate our
product line, offering consumers the technology and features that meet their growing needs for
new forms of media and the way in which it is delivered,” said Jack Tretton, president and CEO
of SCEA. “The introduction of the 80GB PS3, the new pricing for the current 60GB model, the
availability of more than 100 new software titles this fiscal year and, finally, the expansion of
services for PLAYSTATION Network, will provide even more options for users and will help
bring new consumers into the PS3 fold.”

Both the 80GB and 60GB PS3 models come standard with Cell Broadband Engine™
(Cell/B.E.), Blu-ray Disc™ (BD) player, built-in HDD, 1080p high-definition output, Wi-Fi
connectivity and SIXAXIS™ wireless controller.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment
lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer
entertainment system, the PSP® (PlayStation®Portable) mobile entertainment system, the
ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and
network services the PLAYSTATION®Network and PLAYSTATION®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America
Inc. markets the PlayStation family of products and develops, publishes, markets and distributes
software for the PS one game console, the PlayStation 2 computer entertainment system and the
PSP system for the North American market. Based in Foster City, Calif. Sony Computer
Entertainment America Inc. serves as headquarters for all North American operations and is a
wholly owned subsidiary of Sony Computer Entertainment Inc.

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Visit us on the Web at http://www.us.playstation.com

“PlayStation”, “PLAYSTATION”, “PSP,” “PS one” are registered trademarks and “PS3”, “Cell Broadband Engine” and “SIXAXIS” are trademarks of Sony Computer Entertainment Inc.