Where play meets music: Sony Interactive and Sony Music team up with LISA

Entertainment has the power to bring people together, whether through unforgettable gaming experiences or the music that connects fans around the world. Across Sony Group, those worlds continue to come together in exciting ways.

Sony Interactive Entertainment (SIE), the company behind the PlayStation brand, and Sony Music Entertainment’s (SME) RCA Records collaborated with global superstar LISA on a new PlayStation brand spot. The new spot featured “Tarantino,” a track from LISA’s new EP, Press Play (released via LLOUD Co./RCA Records), offering fans an exclusive early extended preview of the song. The collaboration brings her unique style and music into the world of PlayStation, showcasing the creative possibilities of collaboration across Sony Group.

This latest campaign builds on PlayStation’s growing relationship with LISA, which began with her appearance in a global PS5 campaign last year. It has since expanded to include a limited edition DualSense wireless controller and merchandise collection, designed in close collaboration with the artist.

For SIE, working with an artist like LISA creates opportunities to engage with audiences beyond traditional gaming communities, while also bringing together fans who share a passion for both PlayStation and LISA. The collaboration celebrates the intersection across music, fashion, and play.

For Sony Music, through its RCA Records label and partnership with LISA’s LLOUD Co., the collaboration offers another new way to deliver and introduce LISA’s music to PlayStation’s global community of players.

Together, SIE and SME are exploring how gaming and music can complement one another to create moments that resonate across entertainment.

“One of the unique strengths of being part of Sony Group is the opportunity to draw on world-class talent and creativity from across our entertainment businesses,” said Grace Chen, Vice President, Network Advertising, Loyalty & Licensed Merchandise, Sony Interactive Entertainment. “This new brand spot pairs the breadth of gaming experiences available on PlayStation with LISA’s music and global appeal, creating new opportunities for us to engage audiences beyond traditional gaming communities.”

“LISA is an artist who naturally moves across music, fashion and global culture, making PlayStation such an exciting partner,” said Jen Tanner, SVP, Head of Global Brand Partnerships, RCA & Columbia Records. “Building on the partnership launched last year, we were thrilled to continue pushing creative boundaries with a campaign that felt authentic to who LISA is, strategically timed to coincide with the release of her new EP, and marked by her becoming the first artist to have her own DualSense controller. This is a great example of what’s possible when Sony Music and Sony Interactive Entertainment come together around a shared creative vision.”

As gaming, music, and other forms of entertainment continue to intersect, collaborations like this demonstrate what’s possible when Sony Group’s businesses bring together their creative expertise and shared passion for entertainment.

Learn more about the collaboration on the PlayStation.Blog.