At the 21st China Digital Entertainment Expo and Conference (ChinaJoy), which commenced at the Shanghai New International Expo Center between July 26-29, Sony Interactive Entertainment showcased and established a touchpoint with Chinese gaming fans through its PlayStation booth, allowing fans to experience the immersive power of PlayStation 5 (PS5) and the latest games available to play on the console. Showcasing close to 30 highly anticipated and critically acclaimed titles, we welcomed gaming professionals and enthusiasts for a hands-on experience with many PS5 titles for offline gaming for the first time.

At this year’s event, the PlayStation booth allocated a section devoted to Chinese-developed games. During the exhibition, we also announced updates to China Hero Project, an initiative to mentor and support China-based game development, which is now in its third phase. We unveiled the third batch of selected games: Unending Dawn, a multiplayer open-world action game from Parcae’s Fate Studio; Kroraina (Loulan), a single-player action-adventure game from LiangWu Games; and Brocade-Clad Guard, a Wuxia-themed action RPG from Chengdu Cang Mo Games, celebrating the success of many talented Chinese developers who are instrumental to the development of China’s console gaming development. With three new titles announced, China Hero Project Phase Three has announced a total of nine selected games, and the tenth title is expected to be announced later this year.

Visitors at ChinaJoy could experience the uniqueness of Chinese-developed games through first-time demos of select newly announced works from China Hero Project such as Unending Dawn and Brocade-Clad Guard, as well as upcoming releases from our domestic Chinese partners such as Infinity Nikki and Phantom Blade Zero.

In addition to local games, the PlayStation booth showcased upcoming titles such as Astro Bot, the yet-to-be-released new titles Rusty Rabbit, Gundam Breaker 4, and SWORD ART ONLINE Fractured Daydream, attracting countless fans to stop by and experience them.

Popular immersive multiplayer games such as Helldivers 2 and sports games such as NBA 2K24 and EA Sports FC 24 also grabbed the attention of gaming fans. 

Through the PlayStation booth at ChinaJoy and our work with China-based developers through China Hero Project, we aim to continually demonstrate the limitless possibilities of console gaming, especially the immersive and powerful experience PS5 has to offer, to our audience in China and globally.