Sony Interactive Entertainment Acquires Cinemersive Labs
With deep expertise in computer vision and machine learning, Cinemersive Labs will contribute to SIE’s efforts to enhance gameplay
At Sony Interactive Entertainment (SIE), the company behind the PlayStation brand, we are continually exploring new ways to push the boundaries of visual computing and deliver richer, more immersive gameplay experiences. Today, we are pleased to announce that SIE has entered into an agreement to acquire Cinemersive Labs, a UK-based machine learning and computer vision company.
Founded in 2022, Cinemersive Labs brings together a specialized team with deep expertise in computer vision and machine learning.
Following the acquisition, the Cinemersive Labs team will join SIE’s Visual Computing Group (VCG) and contribute to our broader efforts in advancing state of the art visual computing within games. This includes applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players.
We look forward to welcoming the Cinemersive Labs team to SIE and continuing to make PlayStation the best place to play.
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