Sony Computer Entertainment Japan Introduces New Bundle Packs for the PSP® (PlayStation®Portable) System and DUALSHOCK®3 Wireless Controller in a New Jungle Green Color

Tokyo, January 6, 2011– Sony Computer Entertainment Japan (SCEJ), a division of Sony Computer Entertainment Inc. (SCEI) responsible for business operations in Japan, today unveiled three new PSP® (PlayStation®Portable) bundle packs as well as a new color variation for DUALSHOCK®3 Wireless Controller. SCE will continue to deliver users with broader entertainment options for every member of the family, on the go with PSP or at home with PS3, further driving the momentum into 2011.

“PSP® (PlayStation®Portable) Rookie Hunters Pack”

“PSP® (PlayStation®Portable) Rookie Hunters Pack” features two- color PSP system, either in “Black/Red” or “White/Blue” color, Monster Hunter Freedom 3 software and a special cleaning cloth designed for this package. The package will become available for a limited offer on February 10, 2011, at a recommended retail price (RRP) of 19,800 yen (including tax). Monster Hunter Freedom 3 software title from Capcom Co., Ltd. has become a record breaking hit in Japan since its release in December 2010 and has now sold over 4 million units, an incredible milestone reached in just 5 weeks.

“PSP® (PlayStation®Portable) Value Pack for Girls”

“PSP® (PlayStation®Portable) Value Pack for Girls” features a PSP system in Blossom Pink color, 2GB MemoryStick PRO Duo™ (Mark2), special pink fur pouch, baby pink color earphones and a pink cleaning cloth. Available in stores starting February 17, 2011, for a limited offer at a RRP of 19,800 yen (including tax), the new bundle pack in lovely color and design will definitely appeal to all “girls.”

“PSP® (PlayStation®Portable) DISSIDIA 012[duodecim] FINAL FANTASY Chaos & Cosmos Limited”

“PSP® (PlayStation®Portable) DISSIDIA 012 [duodecim] FINAL FANTASY Chaos & Cosmos Limited” bundle pack comprises the software, DISSIDIA 012[duodecim] FINAL FANTASY, and a special PSP system in Pearl White color with original design, “Chaos” and “Cosmos” as well as the game logo, printed on the front and the back of the system. The bundle pack will become available on March 3, 2011, for a limited offer at a RRP of 22,890 yen (including tax). DISSIDIA 012[duodecim] FINAL FANTASY from Square Enix Co., Ltd. is the sequel to the blockbuster title DISSIDIA FINAL FANTASY which has sold over 1.8 million units worldwide. With its gorgeous graphics, innovative battle system and ad hoc mode game features, the game takes full advantage of the power of the PSP system and delivers a whole new portable gaming experience to the PSP users.

DUALSHOCK®3 in Jungle Green color

DUALSHOCK®3 Wireless Controller for the PlayStation®3 computer entertainment system will now have a new color variation, Jungle Green color that will become available on February 24, 2011 at a recommended retail price of 5,500 yen (including tax). The controller will come in dark and light green colors and will match perfectly with games’ world concept like KILLZONE 3. With the introduction of this new color, users will be able to choose from 7 color variations to match their lifestyles and preferences.

SCEJ will continue to further expand the PlayStation® platform and create a new world of computer entertainment with an enhanced line-up of PlayStation hardware, along with upcoming exciting new titles from first party and third party developers and publishers.

Product Information

PSP® (PlayStation®Portable) Rookie Hunters Pack

PSP® (PlayStation®Portable) Value Pack for Girls

PSP® (PlayStation®Portable) DISSIDIA 012[duodecim] FINAL FANTASY Chaos & Cosmos Limited

About the Software

DUALSHOCK®3 Wireless Controller “Jungle Green” (CECH-ZC2J CP)

About Sony Computer Entertainment Inc.

Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufacturers, distributes and markets the PlayStation® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system and the PLAYSTATION®3 (PS3®) system. PlayStation has revolutionized home entertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation legacy as the core of home networked entertainment. PSP is a new handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. PS3 is an advanced computer system, incorporating the state-of-the-art Cell processor with super computer like power. SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc., Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and manages the third party licensing programs for these platforms in the respective markets worldwide. Headquartered in Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business unit of the Sony Group.

###

PlayStation, PS3, PSP and DUALSHOCK are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.