Los Angeles, California, June 6, 2011– Sony Computer Entertainment America LLC.
(SCEA) today announced at its annual press conference at the E3 Media & Business Summit
in Los Angeles, Calif., a stunning line-up of PlayStation® products, services and exclusive
content that will change the way consumers experience their favorite games and entertainment
at home and on-the-go.

“We are dedicated to providing our consumers with the types of entertainment offerings that have made PlayStation a definitive leader in the gaming and portable
entertainment industries for more than 15 years,” said Jack Tretton, CEO and President of
SCEA. “With the official North American unveiling of PlayStation®Vita as well as the
introduction of an extensive line-up of software, hardware and services, the PlayStation
platform has never been stronger or more exciting for our customers. We believe that 2011
will be a defining year as we usher in a new era of portable gaming and drive widespread
adoption of 3D through our content and hardware offerings.”

Introducing PlayStation®Vita

In March 2005, the PSP® (PlayStation®Portable) system defined new standards in
portable entertainment and provided game enthusiasts worldwide with a new way to
experience games outside of their living room. The PSP system broke through traditional
boundaries then and has gone on to sell more than 70 million units since its launch. In
January, Sony Computer Entertainment Inc. (SCE) announced a new portable device for a
new generation of gamers — the next generation portable entertainment system (codename:

Today, SCE announced PlayStation®Vita (PS Vita) as the official platform name for
NGP. A Wi-Fi model will be available for 24,980 yen (including tax) in Japan, $249 MSRP in
US and €249 in Europe, while a 3G/Wi-Fi model will be available for 29,980 yen (including
tax) in Japan, $299 MSRP in US and €299 in Europe. PS Vita will launch in the global market
starting at the end of 2011.

Derived from the Latin word “Vita”, which means “Life” this next generation
portable entertainment system enables a revolutionary combination of rich gaming and social
connectivity within a real world context.

The PS Vita system incorporates a beautiful 5-inch multi-touch organic light emitting
diode (OLED) as the front display and a unique multi-touch pad on the rear. Together with
the front touch screen and the rear touch pad, the PS Vita system offers new game play
allowing users to interact directly with games in three dimension-like motion, through “touch,
grab, trace, push and pull” finger motions. Also the PS Vita system features two analog sticks
which enable a wider range of game genres to be brought into the portable experience.

In addition to the PS Vita system pricing, SCEA also revealed today that AT&T,
which powers the nation’s fastest mobile broadband network, will be the exclusive service
provider in the United States for the PS Vita system. The speed and coverage of AT&T’s
mobile broadband network will ensure that PS Vita system users will remain connected to
content and each other on the go.

On the content front, SCEA showcased a robust collection of software titles developed
exclusively for the PS Vita system. Featured titles including UNCHARTED: Golden Abyss™,
LittleBigPlanet™ and Ruin (working title), utilize the platform’s groundbreaking technology
to make unprecedented immersive, interactive and social game play available on-the-go.
UNCHARTED: Golden Abyss takes full advantage of PS Vita’s stunning OLED screen to
deliver vibrant cinematic visuals and combines input from the front-touch screen and dual-analog
sticks to create the most intuitive 3rd person shooter experience available on a portable
system. Also making use of PS Vita’s unique feature set, LittleBigPlanet allows users to Play,
Create and Share like never before with the system’s front touch screen and rear touch pad as
well as its front and rear cameras. Finally, Ruin brings the ultimate social action RPG
experience and also delivers interoperable compatibility for players to save their game on the
PS Vita system and continue on at home using the PlayStation®3 (PS3™) system. Adding to
this selection of innovative games, SCEA unveiled a collection of PS Vita titles that will be
available including wipEout®, ModNation™ Racers, Reality Fighter (working title), Super
Stardust™ Delta
, Sound Shapes, Hot Shots Golf®, Hustle Kings™ and more.

Additionally, conference attendees received a look at Capcom’s STREET FIGHTER®
for the PS Vita system which will feature Cole MacGrath as a playable character
from the popular PS3 franchise, inFAMOUS™.

PlayStation®3 system

Currently in its fifth year, the PlayStation®3 (PS3™) system continues to experience
tremendous momentum, recently surpassing 50 million units sold worldwide. To-date, more
than 2,300 games have been made available for PS3 including 108 stereoscopic 3D titles and
184 PlayStation®Move titles, and that momentum continues into 2012. Expanding PS3
system’s industry-leading catalog of stereoscopic 3D games, SCEA presented a selection of
new entries from fan-favorite series featuring full stereoscopic 3D support including
UNCHARTED 3: Drake’s Deception™, Resistance®3 and God of War®: Origins Collection.
SCEA also announced the return of one of PlayStation’s most beloved franchises, Sly
Cooper®: Thieves in Time™
, which will treat players to an all-new adventure in stereoscopic
3D featuring classic characters, Sly, Murray and Bentley. In addition, SCEA introduced new
titles utilizing the innovative PlayStation Move controller to deliver unique motion gaming
experiences such as Everybody Dance™, Carnival Island (working title), and Medievil
Moves: Deadmund’s Quest™

In addition to an unprecedented line-up of first-party titles, third-party support for the
PS3 system has never been stronger. Content shown at the conference includes the highly anticipated
first-person shooter BioShock Infinite from 2K and Irrational Games which will
support the PlayStation Move motion controller, and will also include the original BioShock on the PS3 Blu-ray disc.

Additional exclusive content that will only be found on the PS3 system was
announced for titles including Saint’s Row: The Third from THQ, Electronic Arts’ SSX™,
Need for Speed™ The Run, and Battlefield 3™. For Battlefield 3
, the PS3 version promises to
be bigger than any other as Electronic Arts will be using the extra storage capacity of the Blu-ray
to add a second game to the disc, Battlefield 1943, one of the most popular games
available on PlayStation®Network.

Innovations in stereoscopic 3D

As a leader in 3D entertainment and gaming, SCEA kicked off the 2011 press
conference at E3 on the world’s largest 3D screen – showcasing a breadth of first- and third-party
titles coming this year in 3D that is unmatched.

SCE today also announced the upcoming availability of the new PlayStation branded
3D Display. The 24-inch full HD LCD display will give PS3 users easy, affordable access to
stereoscopic 3D entertainment. Available this fall, the 3D Display comes bundled with 3D
Glasses, an HDMI cable and the highly anticipated Resistance 3 title from Insomniac Games
for PlayStation®3 (PS3®) at an attractive recommended retail price (MSRP) of US$499.99.
The 3D Glasses will also be sold separately, concurrently with the 3D Display launch for
MSRP of US$69.99.

Designed to deliver the ultimate gaming experience, the 3D Display comes equipped
with a special two-player feature, which allows two players playing a multi-player game to
see individual, unique, full-screen images of gameplay using the bundled 3D Glasses and
supported software title.


With more than 77 million accounts worldwide, PlayStation®Network continues to be
one of the largest networked entertainment platforms in the world and is the premier
destination for games, TV and movies, sports and music entertainment. Today, SCEA
announced that coming this fall , BestBuy’s CinemaNow video service will be accessible to
PS3 owners, providing consumers with access to more than 12,000 of their favorite TV
episodes and movies for rental or purchase.

Publisher support for PlayStation Network continues to remain strong as CCP
introduced a new PlayStation Network exclusive title, Dust 514®, which will feature
PlayStation Move support and also be made available for the PS Vita system. Another
exciting game coming exclusively to the PS3 system and PlayStation Network in 2012 is Star
from Paramount Digital Entertainment. The game, which continues the adventure that
director and producer J.J. Abrams envisioned with Star Trek™ (2009), boasts a story filled
with action- packed combat and will be fully PlayStation Move enabled. Paramount Digital
Entertainment will also offer an exclusive prequel to the game only on PlayStation Network.

About Sony Computer Entertainment LLC.

Sony Computer Entertainment America LLC. continues to redefine the entertainment lifestyle with its
PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP®
(PlayStation®Portable) handheld entertainment system, the ground-breaking PlayStation®3 (PS3™) computer
entertainment system and its online and network services the PlayStation®Network and PlayStation®Store.
Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC. markets the
PlayStation family of products and develops, publishes, markets and distributes software for the PS one,
PlayStation 2, PSP and PS3 systems for the North American market. Based in Foster City, Calif., Sony
Computer Entertainment America LLC. serves as headquarters for all North American operations.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the
AT&T brand and not by AT&T Inc.


PlayStation, PS3 and PSP are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

Readers are advised that the press releases and other information posted on this site are current only on their original publication date. Please note that such press releases and other information may now be outdated or rendered inaccurate due to passage of time or subsequent material changes in facts and circumstance.

Readers are advised that the press releases and other information posted on this site are current only on their original publication date. Please note that such press releases and other information may now be outdated or rendered inaccurate due to passage of time or subsequent material changes in facts and circumstance.